The project
Last April, Oscartielle took part in the opening of the new Sapori & Dintorni Conad store in Palermo, located in the heart of the city. This is a particularly significant project, as it represents the only Sapori & Dintorni-branded store in Sicily, Conad’s premium format dedicated to gastronomic excellence and high-end products. Unlike traditional Conad supermarkets, the new store adopts the distinctive Sapori & Dintorni identity, recognizable through its blue signage and coordinated visual image that enhances its premium positioning.
Client Requirements & Oscartielle Solutions
The project was driven by the client’s desire to design a retail environment capable of showcasing its gastronomic offering while providing customers with an engaging and high-quality shopping experience. The refrigerated display solutions were therefore developed according to specific configurations for each product category, ensuring optimal product presentation and full functionality of the sales areas. Among the products selected for this project are the Vision vertical display cabinet, the Azimut and Archè islands, the Major 2 serve-over counter, and the Brioni 2 rear service counter. The integration of different product lines made it possible to create a harmonious display layout fully aligned with the store’s identity, while ensuring high standards of product preservation and visibility.
Final outcome
The new Sapori & Dintorni Conad store in Palermo stands out as a benchmark for premium grocery shopping in Sicily, enhancing the brand’s high-end offering through a modern, welcoming, and functional environment. The successful collaboration between the client, the refrigeration contractor, and Oscartielle resulted in a project that combines customization, efficiency, and outstanding display quality, effectively meeting the requirements of a high-profile retail setting.