Bontà Più Butcher Shop

The Challenge

Making the most of every available square metre while maintaining a clean, functional environment capable of showcasing the quality of the products on display: this was the brief given to the team of designers and shopfitters responsible for creating the new Bontà Più butcher's shop in Sesto San Giovanni, near Milan. As a specialist partner in commercial refrigeration, Oscartielle developed a tailor-made display solution, supplying a refrigerated display counter that met both the designers' project requirements and the store's commercial objectives.

The Solution

Working alongside the shopfitting professionals from the earliest stages of the project, we turned space constraints into a design opportunity. Based on the store's layout and business objectives, we identified the most suitable configuration of the Vega display counter to maximise the available space, improve the customer shopping journey, and enhance product presentation. The result is a solution that integrates seamlessly into the store concept, where design, functionality, and performance work together in perfect harmony.

Download image

The Result

Today, the new store features a spacious, well-organised display that effectively showcases the products while guiding customers through a clear and enjoyable shopping experience. Every element has been carefully designed to combine aesthetics, functionality, and display capacity, strengthening the store's identity while enhancing the presentation of fresh meat, cured meats, and cheeses. This project highlights the added value that Oscartielle brings to designers and shopfitters: understanding the needs of those creating retail spaces, overcoming challenges related to layout and floor space, and delivering customised refrigerated display solutions that integrate perfectly into the overall design, ultimately contributing to the success of the finished store.