Mucci's

A Family Passion

In Tolentino, in the province of Macerata, a family passion that has been passed down through three generations has inspired a new venture. At the beginning of November, Mucci’s opened its doors, bringing to life a store that goes beyond the traditional concept of a local butcher’s shop. Through its distinctive colours and carefully designed interiors, the store expresses a genuine passion for food, cooking and high-quality products. The new store was conceived to offer a carefully curated selection of premium products, in a space designed to showcase every product category. Oscartielle played a key role in creating a fully equipped, functional environment, providing the refrigeration solutions needed to ensure the proper preservation of fresh and delicate products. Working closely with the customer, the project took shape around a layout designed to enhance the different product categories, from fresh meat and delicatessen specialities to dairy products such as milk and cheese.

Tailor-Made Solutions

The butcher counter runs along two sides of the store, offering a comprehensive view of the product range while guiding customers through the display area. At the heart of this installation is Major 3, Oscartielle’s newly developed serve-over counter, designed to combine outstanding product visibility with clean lines and high technical performance. One of its key features is its exceptionally slim upper structure, designed to minimise visual obstruction and keep the products firmly in focus. The glass support clamps have also been reduced to the absolute minimum, resulting in a sleek, lightweight design without compromising the strength and structural integrity needed to ensure long-term reliability. The attention to design goes hand in hand with technical features that further enhance display performance. The front anti-fog ventilation system helps keep the glass panels clear, ensuring an unobstructed view of the entire product range. This particular installation also features glycol-cooled display surfaces, which ensure even cooling across the entire display area and help maintain optimal storage conditions for the different food specialities. Completing the installation is the Vision multideck, selected to display dairy products, packaged goods and fresh-cut produce, alongside Dione RB, the rear counter that extends and complements the cured meat display behind the Major counter. The project is further enhanced by the latest-generation Fox 3 islands, which combine generous display capacity with reduced energy consumption, providing an efficient and practical solution for showcasing the various product categories.

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Proudly Italian

At Mucci’s, carefully selected products meet a display concept designed to bring out the best in every item. The result is an environment that reflects the passion, dedication and attention to detail that have shaped this family business for three generations.